The History of Lagonda: A Look at the British Luxury Car Brand

Lagonda is a British luxury car brand that was founded in 1906 by Wilbur Gunn. The brand quickly gained a reputation for producing high-quality cars that were both elegant and reliable. Over the years, Lagonda has gone through many changes and has experienced both successes and setbacks. In this article, we will take a closer look at the history of Lagonda and its contributions to the automotive industry.

Early Years

Wilbur Gunn was an American engineer and entrepreneur who moved to England in the early 20th century. In 1906, he founded Lagonda with the goal of building high-quality cars that would be both reliable and affordable. The name “Lagonda” was derived from the Shawnee Indian word for “lake of the standing rock,” which was the name of a property that Gunn owned in the United States.

In the early years, Lagonda focused on producing light cars and sports cars. The first Lagonda car, the 10 hp, was introduced in 1907. This was followed by the 15 hp in 1909, which was the first Lagonda car to feature a six-cylinder engine.

1920s and 1930s

In the 1920s and 1930s, Lagonda experienced a period of great success. The company produced a range of high-quality cars, including luxury cars, sports cars, and touring cars. One of the most iconic Lagonda cars of this era was the 2-Litre Speed Model, which was introduced in 1926. This car featured a powerful six-cylinder engine and was capable of reaching speeds of up to 80 miles per hour.

In the 1930s, Lagonda became known for its innovative designs and engineering. The company introduced several groundbreaking technologies, including the first independent front suspension system and the first hydraulic brakes. The Lagonda Rapide, which was introduced in 1934, was one of the most technologically advanced cars of its time.

Post-War Years

After World War II, Lagonda faced several challenges. The company struggled financially and was eventually acquired by Aston Martin in 1947. Despite the challenges, Lagonda continued to produce high-quality cars. In the 1950s, the company introduced several new models, including the Lagonda 2.6-Litre and the Lagonda 3-Litre. These cars featured sleek designs and powerful engines.

Recent Years

In recent years, Lagonda has focused on producing high-end luxury cars. In 2009, the company introduced the Lagonda Taraf, a limited-edition luxury sedan that was only sold in the Middle East. This car featured a hand-built body and a powerful V12 engine. In 2018, Lagonda introduced the Lagonda Vision Concept, an electric luxury car that is designed to be fully autonomous.


Lagonda has a long and storied history in the automotive industry. The company has produced some of the most iconic cars of all time and has been at the forefront of automotive innovation for over a century. Although the brand has faced its share of challenges over the years, it has always remained true to its commitment to quality, innovation, and luxury.



Wendell is a sought-after speaker and trainer, having presented at conferences all over the world. He is also a regular contributor to industry publications, and is the author of two books on SharePoint.

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